We wholeheartedly

believe in self care.
True self care doesn’t stop at you. It’s how you treat others. The coworkers, the coffee guy, the friends and family, the pets.
We believe in living holistically, from the regimens you create for yourself, to the regimens you create for your dog.
SEGMENTED BY MEALTIME

Our supplements are carefully designed to make it easy to form lasting, healthy habits. Each supplement’s suggested time coincides with your dog’s mealtime. You’ll never miss a beat and they’ll never miss a nutrient. It’s a win, win.

COLOR CODED TO STAY ON TRACK

Studies show that color improves memory and recall, two important factors in creating a routine. Each of our supplements has a different color association to help form a lasting schedule for you and your dog.

PACKED WITH GOOD NUTRIENTS

You’re confident your dog is getting the nutrients they need and they’re happier than ever, with their boost of essential vitamins. When you both feel this good, sticking to a regimen is a no-brainer.

VETS LOVE US

Our ingredients are scientifically studied and veterinary-approved.

MADE LOCALLY

We’re made in the USA by a National Animal Supplement Council Preferred Supplier.

GIDDY GUARANTEED

We’re proud to offer a 100% money back guarantee with every product.

That’s why we’re bridging the gap between you and your dog’s everyday wellness regimens.

Because routines feel good.

And feeling good feels good.

EXPLORE PRODUCTS

Vet-approved.