We wholeheartedly

believe in self care.
True self care doesn’t stop at you. It’s how you treat others. The coworkers, the coffee guy, the friends and family, the pets.
We believe in living holistically, from the regimens you create for yourself, to the regimens you create for your dog.
SEGMENTED BY MEALTIME

Our supplements are carefully designed to make it easy to form lasting, healthy habits. Each supplement’s suggested time coincides with your dog’s mealtime. You’ll never miss a beat and they’ll never miss a nutrient. It’s a win, win.

COLOR CODED TO STAY ON TRACK

Studies show that color improves memory and recall, two important factors in creating a routine. Each of our supplements has a different color association to help form a lasting schedule for you and your dog.

PACKED WITH GOOD NUTRIENTS

You’re confident your dog is getting the nutrients they need and they’re happier than ever, with their boost of essential vitamins. When you both feel this good, sticking to a regimen is a no-brainer.

VETS LOVE US

Our ingredients are scientifically studied and veterinary-approved.

MADE LOCALLY

We’re made in the USA by a National Animal Supplement Council Preferred Supplier.

GIDDY GUARANTEED

We’re proud to offer a 100% money back guarantee with every product.

That’s why we’re bridging the gap between you and your dog’s everyday wellness regimens.

Because routines feel good.

And feeling good feels good.

EXPLORE PRODUCTS

Vet-approved.

As a veterinarian and dog parent, I fully understand how compliance can be decreased if dosing schedules are not simple and routine. Pet parents can feel good about providing quality nutrients to their dogs, using color-coded containers and dosing routines that make it easy and fun. You won’t miss a day with Reggie.

Dr. Laura Catena, DVM

Reggie's Veterinary Advisor

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Dr. Laura Catena is a registered veterinarian, entrepreneur, and dog mother with a strong background in pet nutrition and holistic treatments.

She is the founder of ArmOR Hand Animal Handling Gloves, a compassionate animal handling glove designed to protect animal handlers. Dr. Catena is a data-driven practitioner known for deriving unique insights from complex information and is a regular contributor to an award-winning pet advocacy site with over 500 million views. She earned her DVM at The Ohio State College of Veterinary Medicine.